Event Dates

May 4, 2026 - May 6, 2026

Hilton North Scottsdale at Cavasson

7965 E. Cavasson Blvd., Scottsdale, AZ 85255

LMC 2026 Digital Connections:
Shaping the Future of Local Media

LMC 2026 Digital Connections brings together leaders from the LMC’s 155 member organizations and more than 5,000 local outlets, including newspapers, TV, radio, and digital-only publishers. 

Join us in Scottsdale this spring to collaborate, share insights, and explore the ideas and innovations shaping the future local media.

Why Attend?

Engage 
and 
Connect

Network with leaders from over 155 LMC member organizations and increase visibility among top LMC executives.

Learn 
and 
Strategize

Gain practical insights and discover strategies to support your organization and community.

Grow 
and 
Innovate

Identify new opportunities to grow your business and strengthen your impact.

Schedule at a Glance
📅 Agenda in Progress: Sessions and times are still being updated. More speakers and sessions will be added soon, check back for the latest updates!

May 4, 2026 10:00 AM to 07:00 PM

Registration

Pick up your badge and get conference-ready.

May 4, 2026 12:30 PM to 01:30 PM

LMC Committee Breakouts

While you're here, make the most of it! Join one of the in-person LMC committee or working group meetings. You don’t have to be a current member to participate. It’s a great way to get involved, share your perspective, and connect with others shaping the future. Jump in!


The following groups will meet:

Broadcast Committee

Newspaper Committee

Community Committee


Please note: Partners are welcome to sit in on these meetings as observers only as the discussion will be limited to committee members only.

May 4, 2026 01:40 PM to 02:40 PM

LMC Working Group Breakouts

While you're here, make the most of it! Join one of the in-person LMC committee or working group meetings. You don’t have to be a current member to participate. It’s a great way to get involved, share your perspective, and connect with others shaping the future. Jump in!


The following groups will meet:

NewsPassID Working Group

AI Working Group

Video Committee

Please note: Partners are welcome to sit in on these meetings as observers only as the discussion will be limited to committee members only.


May 4, 2026 02:40 PM to 03:00 PM

Extol Digital Break

Refresh with coffee, tea, and light snacks before the next session.

May 4, 2026 03:00 PM to 03:15 PM

Welcome & Opening Remarks

Kick off the event with opening remarks and a look at what’s ahead.

Fran Wills

CEO, LMC

Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.

May 4, 2026 03:15 PM to 04:00 PM

Check's in the (e)mail: Newsletter Monetization

Email newsletters remain one of the most reliable revenue channels for local media, and local publishers continue to find ways to monetize them more effectively. This session will explore new approaches to newsletter monetization, including the pros and cons of common pricing models such as CPMs, flat monthly fees, and flat daily sponsorships. We’ll also dig into how incentives can drive longer-term advertiser commitments and highlight real-world success, including Forum Communications’ Best of the Midwest newsletter sponsorship.


Attendees will leave with practical frameworks for pricing, packaging, and selling newsletter sponsorships with confidence.


Carolynn Buser

CEO, OnMilwaukee.com

Carolynn Buser is CEO of OnMilwaukee, where she leads the organization’s vision, strategy, operations, and financial performance. She has spent more than 15 years at OnMilwaukee, previously serving as Chief Operating Officer, Chief Content Officer, and Editorial Director. Throughout her tenure, she has overseen content strategy, social media, partnerships, and digital initiatives designed to grow audience engagement and revenue. A Milwaukee native and outspoken advocate for her city, Buser brings an energetic, opinionated, and deeply local perspective to covering culture, food, and community across the region.

Eric Olson

Digital Media Operations Manager, Forum Communications

Eric Olson is Digital Media Operations Manager at Forum Communications Co., a role he has held since March 2022. He previously served as National/Major’s Account Manager at Forum Communications and held advertising operations leadership roles at Rivertown Multimedia and the Duluth News Tribune. Over more than 17 years at the Duluth News Tribune, Olson worked across advertising operations, multimedia consulting, and customer services. Earlier in his career, he also served as a Broadcast Technician with Quarnstrom Radio Group. His experience spans digital media operations, advertising, and broadcast environments.

Michael Martoccia

Chief Digital Officer, Adams MultiMedia

Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.

Stephen Mclaughlin

GVP, Strategic Engagements, Zeta Global

May 4, 2026 04:00 PM to 04:45 PM

The Impact of AI on Advertising and How Publishers Should Prepare

More details coming soon!  

Shawn Riegsecker

CEO & Founder, Basis Technologies

Shawn Riegsecker is CEO and Founder of Basis Technologies, which he founded in 2001 to build a comprehensive, automated, and intelligent software platform for the digital media industry. Under his leadership, Basis Technologies has earned numerous accolades, including recognition on Deloitte’s Technology Fast 500, the Inc. 500, and Crain’s Chicago Business Best Places to Work, where it ranked No. 1 for three consecutive years. Riegsecker is a member of the Young Presidents’ Organization and a founding director and co-chairman of Unite America. He also serves on multiple boards and is an active angel investor through Firestarter Fund.

May 4, 2026 04:45 PM to 05:30 PM

Tool Sprawl is Killing Your Margin: A Survival Guide for Local Media Agencies

More tools, more problems? For many agency divisions, the "MarTech stack" has become a "MarTech mess." This session is a deep dive into the "Unified Strategy"—a way to collapse your disparate platforms into one streamlined engine.

We’ll explore how to leverage AI to automate the boring stuff (like reconciliation and pacing) and focus on the profitable stuff (like strategy and growth). If you’re tired of "platform fatigue" and ready to see what a truly automated agency looks like, this session is for you.


Key Outcomes:

-The ROI of Consolidation: Quantifiable proof that fewer platforms equal higher profits.

-Hands-Free Scaling: How to use AI to manage more campaigns with the same-sized team.

-Strategic Pivot: Moving your staff from "data entry" to "strategic advisory."


Ben Bouslog

SVP, Business Development, AdCellerant

Ben Bouslog is Vice President of Business Development at AdCellerant, a technology and sales enablement company delivering digital advertising solutions to local businesses. With experience across broadcasting, print, agencies, and technology companies, he brings a strong background in operations, marketing, and sales. At AdCellerant, Bouslog has helped drive growth, strengthen support infrastructure, and train hundreds of media companies in digital media strategies. His work has contributed to AdCellerant earning a place on the Inc. 5000 Fastest Growing Companies list for six consecutive years.

Elizabeth Bernberg

VP, Business Development, AdCellerant

Elizabeth Bernberg is a digital marketing leader with more than 17 years of experience developing and growing digital revenue strategies across media organizations. Her background spans leadership roles in print, television, and radio, including positions with The Denver Post, the Colorado Press Association, CBS Television Network, and Audacy. Elizabeth specializes in accelerating digital revenue growth while supporting impactful marketing strategies for small and mid-sized businesses. Known for her energetic leadership style and deep industry knowledge, she helps media organizations build sustainable digital growth.

Eric Myers

Co-Founder/Principal, CPM Ventures/EJ Consultants

Eric Myers is Co-Founder of CPM Ventures and Principal of EJ Consultants, where he advises media companies and agencies on scaling revenue through ad tech, martech, and innovative go-to-market strategies. He previously led P&L performance as President of Medium Giant/Dallas Morning News and held senior roles at Cox Media Group, working with brands like The Atlanta Journal-Constitution, Austin American-Statesman, and The Palm Beach Post, while also helping scale Idea Bar. With over 20 years of experience in omni-channel revenue strategy, he operates at the intersection of local media, digital transformation, and performance marketing, and is a frequent speaker at industry forums such as AdExchanger and MediaPost. He began his career at a startup agency in Telluride, Colorado, aiming to spend 100 days a year on the slopes.

Michael Martoccia

Chief Digital Officer, Adams MultiMedia

Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.

May 4, 2026 05:30 PM to 07:00 PM

Welcome Reception

Kick off the event with drinks, light bites, and easy introductions.


May 4, 2026 07:00 PM to 09:00 PM

Board Dinner

Exclusive dinner for LMC Board of directors only.

May 5, 2026 07:45 AM to 08:45 AM

Breakfast

Start the day fueled, caffeinated, and ready to connect.

May 5, 2026 08:45 AM to 09:00 AM

Welcome Back & Day 1 Highlights

A quick recap, key takeaways, and what’s coming up next.

Fran Wills

CEO, LMC

Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.

May 5, 2026 09:00 AM to 09:45 AM

Creators, Trust, and the Future of News Monetization

Personality-driven news and information is here to stay. As audience habits shift, newsrooms are adapting both their content and business models by partnering with creators and embracing creator-first approaches to storytelling. In this session, veteran digital journalist Sara Kehaulani Goo shares lessons from her work at Axios and her current role at The Washington Post, where she launched WP Creator, a new business outside the newsroom focused on partnerships with independent creators.

Sara will explore why creators often command higher audience trust than traditional news organizations, when and why creator partnerships make sense, how on-staff personalities fit into this ecosystem, and the different ways creator-led content can be monetized. 


Attendees will leave with a clearer understanding of how creator strategies can drive trust, audience growth, and sustainable revenue for local media organizations.


Sara Kehaulani Goo

President, The Washington Post

Sara Kehaulani Goo is President of The Washington Post’s Creator Network, where she leads the development of a new media business focused on collaborating with independent creators, expanding audience engagement, and innovating commercial strategies, including the use of AI in content creation and distribution. She previously served as Editor in Chief and Executive Editor at Axios, overseeing significant newsroom growth and expansion into new products such as podcasts, video, events, and local news. Earlier in her career, Goo held senior leadership roles at NPR, where she led newsroom operations and digital strategy.

May 5, 2026 09:45 AM to 10:30 AM

AI Marketplace Fireside Chat

Join MNG's CJ Jacobs as she leads a discussion about the tools and tactics publishers should consider when fighting to protect their IP in the AI-powered future. CJ will be joined by a group of subject matter experts with diverse backgrounds and perspectives to discuss how they're working with publishers to preserve the maximum value of their hard work.

Chandra (CJ) Jacobs

Head of Product Development, MediaNews Group

CJ is a product and technology executive with more than 20 years of experience leading teams across product, engineering, and data. She specializes in building high-performing teams and transforming organizations into product-led, data-informed businesses that drive sustainable growth. CJ is known for applying lean startup principles, fostering people-first leadership, and helping organizations scale efficiently while unlocking new business value. Her work focuses on delivering innovative digital products, improving development efficiency, and aligning teams around clear strategy and measurable results.

Mark Carlson

CEO / Co-Founder, Simplefeed

Mark Carlson is the founder of SimpleFeed, a content syndication technology company he launched in 2004 and grew into a leading platform in the industry. Prior to SimpleFeed, he founded both an intellectual property protection company and an internet privacy company, each of which was later acquired by large public companies. Mark lives in the Bay Area with his wife and three daughters.

Scott Cunningham

Consultant, NewsPassID

Scott Cunningham is a digital media and technology leader with more than 20 years of experience building businesses at the intersection of content, commerce, and technology. He is the founder of the IAB Tech Lab and a principal founder of the Trustworthy Accountability Group, helping establish standards and transparency across the digital advertising ecosystem. Cunningham has held leadership roles including President of MediaNews Group Interactive and contributed to the development of USATODAY.com and other digital platforms. He currently leads Cunningham. Tech, a global consultancy, and gotHABIT.com, a digital wellness platform, while continuing to advise on initiatives that support sustainable media and responsible technology.

Spencer McClung

GM, BMI RightsSync

Spencer McClung is a strategic partnerships and go-to-market leader focused on scaling companies through AI-enabled workflows, partnerships, and revenue growth. He currently leads RightsSync, a rights-cleared news content and data delivery platform backed by BMI and New Mountain Capital that supports AI and LLM grounding. McClung brings extensive experience building high-value partnerships, developing growth strategies, and leading cross-functional teams across media, commerce, and technology. His work centers on driving scalable platforms, accelerating revenue growth, and building high-performing teams that execute with focus and speed.

May 5, 2026 10:30 AM to 10:45 AM

Audience Giveaway & Break

Refresh with coffee, tea, and light snacks before the next session.

May 5, 2026 10:45 AM to 11:30 AM

From Clips to Capability: Building a Modern Video Strategy That Actually Grows Your Business

Video is no longer a side project or a social experiment — it’s a core growth engine for audience, engagement, and revenue. In this session, we’ll explore how leading local media organizations are rethinking video as a product, not just a format. The panel discussion will cover what a modern video strategy looks like in 2026, how to prioritize the right platforms, formats, and workflows, and how to align editorial, product, and commercial teams around sustainable video growth. We’ll also unpack common pitfalls that stall progress and where publishers are seeing real returns beyond vanity metrics. 


Attendees will leave with a framework for building a scalable video strategy that supports long-term audience growth and revenue.


Chris Patheiger

Chief Operating Officer, Best Version Media

Chris Patheiger is a product and innovation leader who helps legacy media and subscription-based businesses modernize and grow with operational discipline. Most recently, he served as Chief Product and Innovation Officer at DallasNews Corporation, where he led product, engineering, data, and innovation initiatives to drive audience and revenue growth and support the company’s acquisition by Hearst. With experience spanning major media organizations and startups, Patheiger brings an entrepreneurial, data-driven approach to scaling products, leveraging AI, and building high-performing teams.

Dwight Wilhelm

Senior Director, Dallas Morning News

Dwight Wilhelm is a digital revenue and product leader focused on continuously improving digital platforms such as dallasnews.com and the digital edition. He works across teams to develop innovative ways to connect engaged audiences with advertisers, driving meaningful results for both clients and the newsroom. Through cross-functional collaboration with web development, SEO, analytics, campaign management, sales, and executive leadership, Dwight has helped grow digital revenue to more than four times its pre-pandemic 2019 levels while supporting the long-term sustainability of local journalism in Dallas.

Michael Newman

Director of Transformation, Graham Media Group

Michael Newman is the Director of Transformation at Graham Media Group, where he leads innovative strategies to drive growth through digital media and data-driven solutions. With over a decade of experience in local news, he specializes in building scalable products and revenue models while leading cross-functional teams. Michael is currently focused on integrating AI into newsrooms to enhance community service, and has successfully expanded audience, distribution, and revenue through advanced video workflows, including 24/7 news channels, AI-generated content, and video archiving systems.

Paul Giroux

Strategic Partner Manager, Google

Paul is a Strategic Partnerships leader at Google, supporting media and entertainment partners through growth-focused initiatives and collaboration. He is a results-driven partner manager with a proven track record of building strong relationships, driving revenue growth, and executing strategic initiatives within the technology sector.

May 5, 2026 11:30 AM to 12:15 PM

Help Is Here: How Publishers Are Using the News Media Help Desk & DODS to Get Work Done

Digital projects stall for many reasons — limited staff, tight budgets, unclear tools, or simply not knowing where to start. In this panel, publishers share real-world stories of how the News Media Help Desk and Digital On-Demand Services (DODS) have helped move critical digital initiatives forward in resource-constrained environments.


From CMS and analytics work to AI projects and broader tech stack improvements, panelists will walk through what worked, what they learned along the way, and how fractional services can accelerate progress without overwhelming an already-stretched workforce.


Attendees will leave with actionable insight into how on-demand support models can move digital projects from backlog to execution.

Brian Connolly

Chief Innovation Officer, National Trust for Local News

Brian Connolly is Chief Innovation Officer at the National Trust for Local News, where he leads news innovation, audience revenue, product development, and strategic communications. He is a creative problem-solver focused on moving quickly from ideas to execution, developing new models that expand the reach and impact of local journalism. Connolly specializes in business development, integrated marketing, and storytelling, building strategies that seize emerging opportunities. Passionate about building strong teams and scalable products, he advances sustainable growth and long-term innovation in local news organizations.

Liz Hayes

Program Manager, Digital On-Demand Services

Liz Hayes is Program Manager for Digital On-Demand Services (DODS), where she leads the Local Media Consortium's strategic initiative, connecting publishers with tools, resources, and expertise to grow their digital businesses. Her background spans broadcast journalism, sales, content strategy, and product development, including roles in radio, television, and branded content. She has worked as a reporter, anchor, executive producer, and director of strategy, and previously helped launch and scale a cross-market branded TV program. With experience across journalism, business, and philanthropy, Hayes brings a well-rounded, newsroom-informed approach to supporting local media organizations.

Paris Brown

Publisher, The Baltimore Times

Paris M. Brown is Publisher of The Baltimore Times, where she provides executive leadership across all business operations, driving growth across print and digital platforms. She brings more than 20 years of experience in business development and marketing, and previously served as Associate Publisher, leading a digital-first strategy that increased revenue through targeted campaigns and innovative models. Brown leverages emerging technologies, including AI, VR, and AR, to deepen audience engagement. She strengthens partnerships and expands community initiatives, including Creatively Black Baltimore, while advancing the publication’s mission of storytelling.

Randy Picht

Executive Director, Donald W. Reynolds Journalism Institute

Randy Picht is Executive Director of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism, where he provides executive leadership across programs focused on media innovation and technology. He brings more than 20 years of management experience and over a decade of P&L responsibility spanning media, marketing, and technology oversight. Picht has led the development of new products, proactively identifying and resolving challenges before they arise. He is recognized for strong communication skills, innovative problem-solving, and collaborative leadership that advances sustainable journalism initiatives.

May 5, 2026 12:15 PM to 12:25 PM

New Revenue, New Reach: How Steel City Media Drives Growth with DOOH

Digital out-of-home (DOOH) advertising is growing and for local media companies, it may be a more natural fit than you'd expect. In this session, hear how Steel City Media partnered with Vistar Media to add DOOH to their media mix, expanded small-budget local campaigns into regional opportunities and unlocked new advertiser relationships in the process. We'll dig into how they brought clients along, what the results looked like, and what other local media companies can take away from their experience. 


Attendees will leave with a clearer understanding of how DOOH can drive new revenue opportunities and deeper client partnerships for local media organizations.

Dave Rivera

VP Channel Partnerships, Vistar Media

Dave Rivera oversees Channel Partnerships at Vistar, working with teams ranging from local media sales groups to multi-national marketing service providers.

May 5, 2026 12:25 PM to 02:00 PM

Networking Lunch

Enjoy lunch while connecting with fellow attendees.

May 5, 2026 02:00 PM to 02:45 PM

AI Revenue Revolution: Beyond Cost Savings to Growth Engines

Media companies are moving beyond viewing AI solely as a cost-cutting tool, increasingly deploying it as a powerful revenue generator. This panel will explore how forward-thinking organizations are transforming AI into tangible profit centers. Discover concrete examples of leveraging AI for enhanced sales coaching, news production, sophisticated content monetization, and achieving operational excellence that directly impacts the bottom line.

Jay Horton

President, Digital Media, WEHCO

Jay has more than 18 years of experience in digital media and marketing and is known for developing innovative solutions for publishers and advertisers using technology, data, and analytics. As President of WEHCO Digital Media, he oversees operations for 11 digital media brands and a digital marketing agency across six states in the South and Midwest, leading teams that deliver high-quality products, services, and revenue growth. He also runs Digital Who, LLC, and previously served on the Local Media Consortium board.

Jon Accarrino

Founder, Ordo Digital

Jon Accarino is the founder of Ordo Digital and an AI strategist helping media organizations move beyond “AI tourism” into real, revenue-driving implementation. With a background in innovation at NBCUniversal and KSL, and AI Strategy training from MIT, he bridges the gap between complex AI capabilities and practical business outcomes. Jon works with forward-thinking teams to build AI-driven infrastructure, develop custom workflows, protect and monetize content, and train workforces — grounded in the belief that the future leaders in media won’t just use AI, they’ll be built around it.

Michael Newman

Director of Transformation, Graham Media Group

Michael Newman is the Director of Transformation at Graham Media Group, where he leads innovative strategies to drive growth through digital media and data-driven solutions. With over a decade of experience in local news, he specializes in building scalable products and revenue models while leading cross-functional teams. Michael is currently focused on integrating AI into newsrooms to enhance community service, and has successfully expanded audience, distribution, and revenue through advanced video workflows, including 24/7 news channels, AI-generated content, and video archiving systems.

Traci Bauer

VP /Content, Adams MultiMedia

Traci Bauer leads the content division for Adams Multimedia, a company that includes more than 150 news titles. For the past couple of years she has worked with editors in regions across the U.S. to implement ai tools for workflow efficiency. She is currently working with platform experiments around digital storytelling and marketplace agreements. Before joining Adams, Bauer worked for several years in digital strategy and newsroom leadership for Gannett. 

Tracy Maher

Director of TV Digital Operations, Hubbard Broadcasting

Tracy Maher is the Director of TV Digital Operations at Hubbard Broadcasting, overseeing digital content and daily operations across six television news sites in multiple markets. She works closely with newsroom and development teams to optimize sites, enhance user experience, and drive performance through data and analytics. Tracy leads efforts across web, mobile, and connected TV platforms to deliver engaging, video-forward news experiences, with expertise in SEO, content strategy, project management, and digital audience growth.

May 5, 2026 02:45 PM to 03:30 PM

Out of the Box Ideas

The traditional playbook for local news is being rewritten. As traditional advertising and subscription models face new pressures, forward-thinking publishers are finding success by leaning into community connection and emerging digital channels. This session dives into high-impact, "out-of-the-box" strategies like pop-up events, grassroots approaches to building audience, and generating new revenue through social media.  You'll walk away with new, inspiring ways to unlock growth for your business.

Christian Hendricks

Publisher, Holly Springs Update

Christian Hendricks is a Founder and Publisher of an independent local news organization focused on sustainable digital publishing and strong community engagement. He also works with the Local Media Consortium to develop strategic partnerships that drive value for its members. A highly respected media executive, he brings over 25 years of experience from leadership roles at McClatchy. Hendricks has served on numerous industry boards, including Cars.com and the News Media Alliance, and continues to advise and lead across media and venture initiatives. His work centers on building innovative, community-driven models for the future of local journalism.

Doug Rogers

Digital Manager, Lilly Broadcasting

Doug Rogers is a Digital Technology and Operations Manager at PowerPlay, where he oversees ad operations for Lilly Broadcasting’s digital sales initiatives. He focuses on optimizing campaign workflows, improving performance, and increasing revenue through programmatic partnerships and ad tech platforms like Google Ad Manager.


With over 12 years at Lilly Broadcasting, Doug leads digital strategy across TV, radio, and news brands, driving innovation through AI, streaming, and new platform integrations. He has spearheaded initiatives including SSAI implementation, OTT app launches, and FAST channel distribution. Doug also brings strong technical expertise, building custom solutions and enhancing digital experiences to support growth and engagement.

Girard Hardy

Head of Integrated Marketing, Atlanta Journal-Constitution (AJC)

Girard Hardy is the Head of Integrated Marketing at the Atlanta Journal-Constitution (AJC), where he leads creative, high-impact campaigns that bring the brand to life, including the AJC Headline House initiative.


An award-winning marketing leader, he has driven brand growth and revenue for global brands like Nike and Bevel (now part of Procter & Gamble). Girard combines data and creativity to deliver full-funnel campaigns that engage audiences and drive results, while inspiring teams to perform at their best


Tim Ikeman

Head of Strategic Partnerships and New Ventures , The Star Tribune

Tim Ikeman is Head of Strategic Partnerships and New Ventures at the Star Tribune, where he leads mission-aligned partnerships and develops new revenue opportunities across the organization. He brings more than two decades of media experience, guiding partnership, event, brand, and marketing initiatives that strengthen community and corporate relationships. Ikeman also serves as Executive Producer of the North Star Summit, overseeing event strategy and execution. Known for collaborative leadership, he champions sustainable growth and the essential role of local journalism in Minnesota communities statewide.

May 5, 2026 03:30 PM to 04:00 PM

Audience Giveaway & Clipcentric Snack Break

Hit “pause” without missing a beat. The Press Pause Snack Break gives attendees time to recharge with curated bites while connecting with fellow industry leaders.


May 5, 2026 04:00 PM to 04:45 PM

Can AI Increase Revenue for Local Media? Heck Yes — and Here’s How

AI isn’t just a cost-saving tool, it’s becoming a meaningful revenue driver for local media. In this session, hear how publishers are using AI to create innovative audience experiences that attract both users and advertisers. We’ll explore real-world examples of local sponsorship opportunities generating six-figure campaigns, along with strategies for increasing audience acquisition and engagement. Case studies include NOLA.com’s daily vertical video initiatives and the Las Vegas Review-Journal’s “Most Read” campaign, featuring top daily stories in text and audio formats. 


Attendees will leave with tangible ideas for turning AI-powered products into scalable revenue opportunities.


Justin Mitchell

Managing Editor of Audience, NOLA.com

Justin Mitchell is Managing Editor of Audience at NOLA.com, where he leads digital audience strategy focused on growth, engagement, and retention. An experienced digital audience editor, Mitchell specializes in headline writing, SEO optimization, social media, newsletters, and content coaching. He has held senior audience and editing roles at Sun Herald, McClatchy, and The Clarion-Ledger, managing and supporting newsroom teams across multiple states. His work spans content strategy, digital publishing, audience distribution, and coaching journalists to better reach and serve their communities.

Matt Boggie

Chief Product and Technology Officer, The Philadelphia Inquirer

Matt Boggie is a media and entertainment leader with more than 25 years of experience solving challenges in content management, distribution, and market positioning. He is known for combining creative leadership with technical expertise, working seamlessly between high-level strategy and detailed execution. Bohhie focuses on developing innovative solutions that improve content delivery, strengthen market presence, and drive business growth across evolving media environments.

Tracey Kennedy

Sr. Director, Client Strategy, Las Vegas Review-Journal

Tracey Kennedy is Senior Director of Client Strategy at the Las Vegas Review-Journal, where she leads a team delivering marketing and strategic services designed to drive advertising revenue and measurable results for clients. She brings a strong background in marketing and advertising strategy, with expertise spanning client service management, brand positioning, creative development, research, media planning, and ROI measurement. In her role, Kennedy serves as a marketing consultant to advertising clients, developing custom, data-informed campaigns across print, digital, and television platforms. She also leads B2B marketing efforts and partners closely with sales teams to support new business growth and digital revenue expansion.

May 5, 2026 04:45 PM to 05:30 PM

Navigating the Traffic Drop: Scalable Digital Solutions

As referral traffic continues to decline, publishers are being forced to rethink how they build audiences and monetize engagement. In part driven by AI-powered summaries and changing distribution dynamics, some publishers are seeing referral traffic declines of 25–50%.


In this panel, we’ll explore how local media organizations are responding to these shifts. Panelists will share what’s working today, including strategies for strengthening direct audience relationships, marketing more intentionally at the local level, and creating deeper connections within their communities. 


Attendees will leave with practical approaches for offsetting traffic losses and building more resilient, direct-to-audience digital strategies.


Alan Fisco

President, Seattle Times

Alan Fisco is President and CEO of The Seattle Times, where he provides executive leadership across all business operations, including affiliate newspapers the Walla Walla Union-Bulletin and the Yakima Herald-Republic, as well as the company’s Kent printing facility. He joined The Seattle Times in 1992 and has held multiple senior leadership roles spanning circulation, marketing, finance, and operations. Fisco previously served as President of America’s Newspapers Association and currently chairs the America’s Newspapers Foundation and Legislative Committee. He holds a B.A. in economics from the University of Washington.

Emma Discher

Senior Audience and Engagement Editor, NOLA

Emma Discher is Senior Audience and Engagement Editor at NOLA, with a focus on audience growth and community engagement. She specializes in crafting compelling headlines and developing promotion strategies that connect journalism with local audiences. Working across four daily newspapers in Louisiana, Discher manages a team of six and coaches more than 100 journalists, overseeing push notifications, social media, newsletters, and homepage strategy. She also supports a local opera nonprofit, where she builds social and email programs that have driven sold-out performances.

Jay Horton

President, Digital Media, WEHCO

Jay has more than 18 years of experience in digital media and marketing and is known for developing innovative solutions for publishers and advertisers using technology, data, and analytics. As President of WEHCO Digital Media, he oversees operations for 11 digital media brands and a digital marketing agency across six states in the South and Midwest, leading teams that deliver high-quality products, services, and revenue growth. He also runs Digital Who, LLC, and previously served on the Local Media Consortium board.

Richard Cox

Director, Digital Services, Griffin Media

Richard Cox is a digital media and platform executive with over 20 years of experience leading web, app, CTV, and streaming initiatives for enterprise organizations. He has a strong track record of building and scaling digital products, driving monetization, and modernizing content platforms and operations. In addition to his work in media, he is also a novelist with five published titles.



May 5, 2026 05:30 PM to 05:40 PM

Closing Remarks

Fran Wills

CEO, LMC

Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.

May 5, 2026 05:40 PM to 07:00 PM

Networking Happy Hour

Unwind, mingle, and continue the conversation over drinks.

May 6, 2026 09:00 AM to 12:00 PM

Board Meeting

Closed session for board members and LMC staff only.


Speakers

+

Alan Fisco

President, Seattle Times

Alan Fisco is President and CEO of The Seattle Times, where he provides executive leadership across all business operations, including affiliate newspapers the Walla Walla Union-Bulletin and the Yakima Herald-Republic, as well as the company’s Kent printing facility. He joined The Seattle Times in 1992 and has held multiple senior leadership roles spanning circulation, marketing, finance, and operations. Fisco previously served as President of America’s Newspapers Association and currently chairs the America’s Newspapers Foundation and Legislative Committee. He holds a B.A. in economics from the University of Washington.

+

Ben Bouslog

SVP, Business Development, AdCellerant

Ben Bouslog is Vice President of Business Development at AdCellerant, a technology and sales enablement company delivering digital advertising solutions to local businesses. With experience across broadcasting, print, agencies, and technology companies, he brings a strong background in operations, marketing, and sales. At AdCellerant, Bouslog has helped drive growth, strengthen support infrastructure, and train hundreds of media companies in digital media strategies. His work has contributed to AdCellerant earning a place on the Inc. 5000 Fastest Growing Companies list for six consecutive years.

+

Brian Connolly

Chief Innovation Officer, National Trust for Local News

Brian Connolly is Chief Innovation Officer at the National Trust for Local News, where he leads news innovation, audience revenue, product development, and strategic communications. He is a creative problem-solver focused on moving quickly from ideas to execution, developing new models that expand the reach and impact of local journalism. Connolly specializes in business development, integrated marketing, and storytelling, building strategies that seize emerging opportunities. Passionate about building strong teams and scalable products, he advances sustainable growth and long-term innovation in local news organizations.

+

Carolynn Buser

CEO, OnMilwaukee.com

Carolynn Buser is CEO of OnMilwaukee, where she leads the organization’s vision, strategy, operations, and financial performance. She has spent more than 15 years at OnMilwaukee, previously serving as Chief Operating Officer, Chief Content Officer, and Editorial Director. Throughout her tenure, she has overseen content strategy, social media, partnerships, and digital initiatives designed to grow audience engagement and revenue. A Milwaukee native and outspoken advocate for her city, Buser brings an energetic, opinionated, and deeply local perspective to covering culture, food, and community across the region.

+

Chandra (CJ) Jacobs

Head of Product Development, MediaNews Group

CJ is a product and technology executive with more than 20 years of experience leading teams across product, engineering, and data. She specializes in building high-performing teams and transforming organizations into product-led, data-informed businesses that drive sustainable growth. CJ is known for applying lean startup principles, fostering people-first leadership, and helping organizations scale efficiently while unlocking new business value. Her work focuses on delivering innovative digital products, improving development efficiency, and aligning teams around clear strategy and measurable results.

+

Chris Patheiger

Chief Operating Officer, Best Version Media

Chris Patheiger is a product and innovation leader who helps legacy media and subscription-based businesses modernize and grow with operational discipline. Most recently, he served as Chief Product and Innovation Officer at DallasNews Corporation, where he led product, engineering, data, and innovation initiatives to drive audience and revenue growth and support the company’s acquisition by Hearst. With experience spanning major media organizations and startups, Patheiger brings an entrepreneurial, data-driven approach to scaling products, leveraging AI, and building high-performing teams.

+

Christian Hendricks

Publisher, Holly Springs Update

Christian Hendricks is a Founder and Publisher of an independent local news organization focused on sustainable digital publishing and strong community engagement. He also works with the Local Media Consortium to develop strategic partnerships that drive value for its members. A highly respected media executive, he brings over 25 years of experience from leadership roles at McClatchy. Hendricks has served on numerous industry boards, including Cars.com and the News Media Alliance, and continues to advise and lead across media and venture initiatives. His work centers on building innovative, community-driven models for the future of local journalism.

+

Doug Rogers

Digital Manager, Lilly Broadcasting

Doug Rogers is a Digital Technology and Operations Manager at PowerPlay, where he oversees ad operations for Lilly Broadcasting’s digital sales initiatives. He focuses on optimizing campaign workflows, improving performance, and increasing revenue through programmatic partnerships and ad tech platforms like Google Ad Manager.


With over 12 years at Lilly Broadcasting, Doug leads digital strategy across TV, radio, and news brands, driving innovation through AI, streaming, and new platform integrations. He has spearheaded initiatives including SSAI implementation, OTT app launches, and FAST channel distribution. Doug also brings strong technical expertise, building custom solutions and enhancing digital experiences to support growth and engagement.

+

Dwight Wilhelm

Senior Director, Dallas Morning News

Dwight Wilhelm is a digital revenue and product leader focused on continuously improving digital platforms such as dallasnews.com and the digital edition. He works across teams to develop innovative ways to connect engaged audiences with advertisers, driving meaningful results for both clients and the newsroom. Through cross-functional collaboration with web development, SEO, analytics, campaign management, sales, and executive leadership, Dwight has helped grow digital revenue to more than four times its pre-pandemic 2019 levels while supporting the long-term sustainability of local journalism in Dallas.

+

Elizabeth Bernberg

VP, Business Development, AdCellerant

Elizabeth Bernberg is a digital marketing leader with more than 17 years of experience developing and growing digital revenue strategies across media organizations. Her background spans leadership roles in print, television, and radio, including positions with The Denver Post, the Colorado Press Association, CBS Television Network, and Audacy. Elizabeth specializes in accelerating digital revenue growth while supporting impactful marketing strategies for small and mid-sized businesses. Known for her energetic leadership style and deep industry knowledge, she helps media organizations build sustainable digital growth.

+

Emma Discher

Senior Audience and Engagement Editor, NOLA

Emma Discher is Senior Audience and Engagement Editor at NOLA, with a focus on audience growth and community engagement. She specializes in crafting compelling headlines and developing promotion strategies that connect journalism with local audiences. Working across four daily newspapers in Louisiana, Discher manages a team of six and coaches more than 100 journalists, overseeing push notifications, social media, newsletters, and homepage strategy. She also supports a local opera nonprofit, where she builds social and email programs that have driven sold-out performances.

+

Eric Myers

Co-Founder/Principal, CPM Ventures/EJ Consultants

Eric Myers is Co-Founder of CPM Ventures and Principal of EJ Consultants, where he advises media companies and agencies on scaling revenue through ad tech, martech, and innovative go-to-market strategies. He previously led P&L performance as President of Medium Giant/Dallas Morning News and held senior roles at Cox Media Group, working with brands like The Atlanta Journal-Constitution, Austin American-Statesman, and The Palm Beach Post, while also helping scale Idea Bar. With over 20 years of experience in omni-channel revenue strategy, he operates at the intersection of local media, digital transformation, and performance marketing, and is a frequent speaker at industry forums such as AdExchanger and MediaPost. He began his career at a startup agency in Telluride, Colorado, aiming to spend 100 days a year on the slopes.

+

Eric Olson

Digital Media Operations Manager, Forum Communications

Eric Olson is Digital Media Operations Manager at Forum Communications Co., a role he has held since March 2022. He previously served as National/Major’s Account Manager at Forum Communications and held advertising operations leadership roles at Rivertown Multimedia and the Duluth News Tribune. Over more than 17 years at the Duluth News Tribune, Olson worked across advertising operations, multimedia consulting, and customer services. Earlier in his career, he also served as a Broadcast Technician with Quarnstrom Radio Group. His experience spans digital media operations, advertising, and broadcast environments.

+

Fran Wills

CEO, LMC

Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.

+

Girard Hardy

Head of Integrated Marketing, Atlanta Journal-Constitution (AJC)

Girard Hardy is the Head of Integrated Marketing at the Atlanta Journal-Constitution (AJC), where he leads creative, high-impact campaigns that bring the brand to life, including the AJC Headline House initiative.


An award-winning marketing leader, he has driven brand growth and revenue for global brands like Nike and Bevel (now part of Procter & Gamble). Girard combines data and creativity to deliver full-funnel campaigns that engage audiences and drive results, while inspiring teams to perform at their best


+

Jay Horton

President, Digital Media, WEHCO

Jay has more than 18 years of experience in digital media and marketing and is known for developing innovative solutions for publishers and advertisers using technology, data, and analytics. As President of WEHCO Digital Media, he oversees operations for 11 digital media brands and a digital marketing agency across six states in the South and Midwest, leading teams that deliver high-quality products, services, and revenue growth. He also runs Digital Who, LLC, and previously served on the Local Media Consortium board.

+

Jon Accarrino

Founder, Ordo Digital

Jon Accarino is the founder of Ordo Digital and an AI strategist helping media organizations move beyond “AI tourism” into real, revenue-driving implementation. With a background in innovation at NBCUniversal and KSL, and AI Strategy training from MIT, he bridges the gap between complex AI capabilities and practical business outcomes. Jon works with forward-thinking teams to build AI-driven infrastructure, develop custom workflows, protect and monetize content, and train workforces — grounded in the belief that the future leaders in media won’t just use AI, they’ll be built around it.

+

Justin Mitchell

Managing Editor of Audience, NOLA.com

Justin Mitchell is Managing Editor of Audience at NOLA.com, where he leads digital audience strategy focused on growth, engagement, and retention. An experienced digital audience editor, Mitchell specializes in headline writing, SEO optimization, social media, newsletters, and content coaching. He has held senior audience and editing roles at Sun Herald, McClatchy, and The Clarion-Ledger, managing and supporting newsroom teams across multiple states. His work spans content strategy, digital publishing, audience distribution, and coaching journalists to better reach and serve their communities.

+

Liz Hayes

Program Manager, Digital On-Demand Services

Liz Hayes is Program Manager for Digital On-Demand Services (DODS), where she leads the Local Media Consortium's strategic initiative, connecting publishers with tools, resources, and expertise to grow their digital businesses. Her background spans broadcast journalism, sales, content strategy, and product development, including roles in radio, television, and branded content. She has worked as a reporter, anchor, executive producer, and director of strategy, and previously helped launch and scale a cross-market branded TV program. With experience across journalism, business, and philanthropy, Hayes brings a well-rounded, newsroom-informed approach to supporting local media organizations.

+

Matt Boggie

Chief Product and Technology Officer, The Philadelphia Inquirer

Matt Boggie is a media and entertainment leader with more than 25 years of experience solving challenges in content management, distribution, and market positioning. He is known for combining creative leadership with technical expertise, working seamlessly between high-level strategy and detailed execution. Bohhie focuses on developing innovative solutions that improve content delivery, strengthen market presence, and drive business growth across evolving media environments.

+

Mark Carlson

CEO / Co-Founder, Simplefeed

Mark Carlson is the founder of SimpleFeed, a content syndication technology company he launched in 2004 and grew into a leading platform in the industry. Prior to SimpleFeed, he founded both an intellectual property protection company and an internet privacy company, each of which was later acquired by large public companies. Mark lives in the Bay Area with his wife and three daughters.

+

Michael Martoccia

Chief Digital Officer, Adams MultiMedia

Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.

+

Michael Newman

Director of Transformation, Graham Media Group

Michael Newman is the Director of Transformation at Graham Media Group, where he leads innovative strategies to drive growth through digital media and data-driven solutions. With over a decade of experience in local news, he specializes in building scalable products and revenue models while leading cross-functional teams. Michael is currently focused on integrating AI into newsrooms to enhance community service, and has successfully expanded audience, distribution, and revenue through advanced video workflows, including 24/7 news channels, AI-generated content, and video archiving systems.

+

Paris Brown

Publisher, The Baltimore Times

Paris M. Brown is Publisher of The Baltimore Times, where she provides executive leadership across all business operations, driving growth across print and digital platforms. She brings more than 20 years of experience in business development and marketing, and previously served as Associate Publisher, leading a digital-first strategy that increased revenue through targeted campaigns and innovative models. Brown leverages emerging technologies, including AI, VR, and AR, to deepen audience engagement. She strengthens partnerships and expands community initiatives, including Creatively Black Baltimore, while advancing the publication’s mission of storytelling.

+

Paul Giroux

Strategic Partner Manager, Google

Paul is a Strategic Partnerships leader at Google, supporting media and entertainment partners through growth-focused initiatives and collaboration. He is a results-driven partner manager with a proven track record of building strong relationships, driving revenue growth, and executing strategic initiatives within the technology sector.

+

Randy Picht

Executive Director, Donald W. Reynolds Journalism Institute

Randy Picht is Executive Director of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism, where he provides executive leadership across programs focused on media innovation and technology. He brings more than 20 years of management experience and over a decade of P&L responsibility spanning media, marketing, and technology oversight. Picht has led the development of new products, proactively identifying and resolving challenges before they arise. He is recognized for strong communication skills, innovative problem-solving, and collaborative leadership that advances sustainable journalism initiatives.

+

Richard Cox

Director, Digital Services, Griffin Media

Richard Cox is a digital media and platform executive with over 20 years of experience leading web, app, CTV, and streaming initiatives for enterprise organizations. He has a strong track record of building and scaling digital products, driving monetization, and modernizing content platforms and operations. In addition to his work in media, he is also a novelist with five published titles.



+

Sara Kehaulani Goo

President, The Washington Post

Sara Kehaulani Goo is President of The Washington Post’s Creator Network, where she leads the development of a new media business focused on collaborating with independent creators, expanding audience engagement, and innovating commercial strategies, including the use of AI in content creation and distribution. She previously served as Editor in Chief and Executive Editor at Axios, overseeing significant newsroom growth and expansion into new products such as podcasts, video, events, and local news. Earlier in her career, Goo held senior leadership roles at NPR, where she led newsroom operations and digital strategy.

+

Scott Cunningham

Consultant, NewsPassID

Scott Cunningham is a digital media and technology leader with more than 20 years of experience building businesses at the intersection of content, commerce, and technology. He is the founder of the IAB Tech Lab and a principal founder of the Trustworthy Accountability Group, helping establish standards and transparency across the digital advertising ecosystem. Cunningham has held leadership roles including President of MediaNews Group Interactive and contributed to the development of USATODAY.com and other digital platforms. He currently leads Cunningham. Tech, a global consultancy, and gotHABIT.com, a digital wellness platform, while continuing to advise on initiatives that support sustainable media and responsible technology.

+

Shawn Riegsecker

CEO & Founder, Basis Technologies

Shawn Riegsecker is CEO and Founder of Basis Technologies, which he founded in 2001 to build a comprehensive, automated, and intelligent software platform for the digital media industry. Under his leadership, Basis Technologies has earned numerous accolades, including recognition on Deloitte’s Technology Fast 500, the Inc. 500, and Crain’s Chicago Business Best Places to Work, where it ranked No. 1 for three consecutive years. Riegsecker is a member of the Young Presidents’ Organization and a founding director and co-chairman of Unite America. He also serves on multiple boards and is an active angel investor through Firestarter Fund.

+

Spencer McClung

GM, BMI RightsSync

Spencer McClung is a strategic partnerships and go-to-market leader focused on scaling companies through AI-enabled workflows, partnerships, and revenue growth. He currently leads RightsSync, a rights-cleared news content and data delivery platform backed by BMI and New Mountain Capital that supports AI and LLM grounding. McClung brings extensive experience building high-value partnerships, developing growth strategies, and leading cross-functional teams across media, commerce, and technology. His work centers on driving scalable platforms, accelerating revenue growth, and building high-performing teams that execute with focus and speed.

Stephen Mclaughlin

GVP, Strategic Engagements, Zeta Global

+

Tim Ikeman

Head of Strategic Partnerships and New Ventures , The Star Tribune

Tim Ikeman is Head of Strategic Partnerships and New Ventures at the Star Tribune, where he leads mission-aligned partnerships and develops new revenue opportunities across the organization. He brings more than two decades of media experience, guiding partnership, event, brand, and marketing initiatives that strengthen community and corporate relationships. Ikeman also serves as Executive Producer of the North Star Summit, overseeing event strategy and execution. Known for collaborative leadership, he champions sustainable growth and the essential role of local journalism in Minnesota communities statewide.

+

Tracey Kennedy

Sr. Director, Client Strategy, Las Vegas Review-Journal

Tracey Kennedy is Senior Director of Client Strategy at the Las Vegas Review-Journal, where she leads a team delivering marketing and strategic services designed to drive advertising revenue and measurable results for clients. She brings a strong background in marketing and advertising strategy, with expertise spanning client service management, brand positioning, creative development, research, media planning, and ROI measurement. In her role, Kennedy serves as a marketing consultant to advertising clients, developing custom, data-informed campaigns across print, digital, and television platforms. She also leads B2B marketing efforts and partners closely with sales teams to support new business growth and digital revenue expansion.

+

Tracy Maher

Director of TV Digital Operations, Hubbard Broadcasting

Tracy Maher is the Director of TV Digital Operations at Hubbard Broadcasting, overseeing digital content and daily operations across six television news sites in multiple markets. She works closely with newsroom and development teams to optimize sites, enhance user experience, and drive performance through data and analytics. Tracy leads efforts across web, mobile, and connected TV platforms to deliver engaging, video-forward news experiences, with expertise in SEO, content strategy, project management, and digital audience growth.

+

Traci Bauer

VP /Content, Adams MultiMedia

Traci Bauer leads the content division for Adams Multimedia, a company that includes more than 150 news titles. For the past couple of years she has worked with editors in regions across the U.S. to implement ai tools for workflow efficiency. She is currently working with platform experiments around digital storytelling and marketplace agreements. Before joining Adams, Bauer worked for several years in digital strategy and newsroom leadership for Gannett. 

+

Dave Rivera

VP Channel Partnerships, Vistar Media

Dave Rivera oversees Channel Partnerships at Vistar, working with teams ranging from local media sales groups to multi-national marketing service providers.

Event Sponsors

AdCellerant

AdCellerant

AdCellerant is an award-winning digital marketing technology and services company empowering media companies, agencies, and advertisers to grow with scalable, high-performing digital solutions. Now more than a decade into operation, our team has grown well beyond its early roots—expanding into a global organization with hundreds of experts across campaign operations, product innovation, partner enablement, and customer success.

RevContent

RevContent
RevContent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology to empower the web’s leading publishers and marketers to reach and exceed their revenue, engagement, and growth goals. 

Google News Initiative

Google News Initiative

Google is providing Local Media Consortium members with Google search and ad-serving technology and the opportunity to leverage Google’s advertising exchange to create a marketplace of premium local publishers. The products and services at the heart of the Local Media Consortium-Google partnership include a Local Media Consortium private exchange among its membership, powered by the DoubleClick Ad Exchange; DoubleClick for Publishers; and, contextually-matched ads that appear on member companies’ websites and in search results (powered by Google Custom Search).

OpsCo

OpsCo

OpsCo provides ad-tech and monetization services to LMC member companies. For LMC publishers with ad-serving volumes of 150 million or less, OpsCo is the official Google-licensed OEM and support team for the Google Ad Manager platform. OpsCo’s YieldLift service is available to all LMC members and increases programmatic yield in two configurations: YieldLift Premium, a turnkey total demand management service, and YieldLift ActiveFill, a 100% backfill service for pre-existing publisher stacks. OpsCo also provides AdOps services for one-time migrations, interim staffing relief, and ongoing daily support.

Zeta Global

Zeta Global

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

Basis

Basis

Basis Technologies provides software for digital advertising organizations. A pioneer in digital audience extension, Centro offers programmatic ad-buying technology that empowers any media company to become a one-stop shop for advertisers. Publishers gain the capability to quickly scale campaigns and reach local or national audiences. Publishers have harnessed Basis Technologies’ technology for numerous years to offer their advertisers audience reach across the web on desktop, mobile, video and more. By working with Basis Technologies, publishers gain access to robust video inventory, integration with data management platforms (DMPs), an easy-to-use interface with real-time dashboard for streamlines optimization, high-touch support team to help publishers grow in-house expertise, and more.

Vistar Media

Vistar Media

Vistar Media is a leading out-of-home (OOH) advertising technology company that helps brands connect with audiences in real-world environments. Through its intelligent platform, featuring one of the world’s largest OOH inventories, it enables marketers to plan, buy, and optimize campaigns that engage, inform, and inspire. By combining data, scale, and expertise, Vistar empowers brands to capture meaningful attention in a channel that is both timeless and continuously evolving.

Workbooks

Workbooks
Workbooks is a SaaS platform used by growing companies to run their business and engage effectively with their customers.

Workbooks is the “No-BS CRM”, whose core services extend beyond sales, marketing and customer services to include powerful marketing automation, event management, order management and fulfilment, invoicing and supplier management functionalities.

Audience

Audience

Audience provides LMC Members with solutions to create digital experiences for every stage of the customer lifecycle with a clear focus on capturing, enriching, and activating first-party data. With 10 years of experience and working with 4,000 brands and media companies, Audience helps grow first-party data while assuring compliance with ever-changing privacy regulations.

Clipcentric

Clipcentric

Clipcentric is a digital ad studio that provides a powerful platform for producing and managing premium digital display advertising. The company combines innovative technology with strong design and engineering to deliver high-quality, flexible ad solutions, backed by a commitment to reliable customer service.

SimpleFeed

SimpleFeed

SimpleFeed provides turnkey content syndication solutions for the distribution and monetization of content, across all major news aggregation apps and platforms. SimpleFeed offers advanced proprietary tools, plugins, and custom development services to make syndication easy. With more than 20 years of experience in content syndication management, over 500 publishers trust SimpleFeed to make their syndication successful.

Aditude

Aditude

Aditude (formerly HashTag Labs) provides LMC members with access to a highly-configurable ad tech management and deployment platform called HTL BID. HTL BID is a click-not-code, workflow and software automation solution that makes managing ad tech on a publisher's page cost less time and money without causing the publisher to sacrifice business autonomy and the flexibility needed to service direct deals.

Media.Net

Media.Net
Media.net brings a walled-garden approach to the open web, delivering both performance and scale. The goal is to help high-quality, independent publishers and creators continue to thrive by monetizing premium content across native, display, app, OLV, and CTV inventory. This is achieved in a direct, open, transparent, and real-time manner.

EX.CO

EX.CO
EX.CO provides LMC members with a platform to maximize their video revenue. Our AI-based solutions for video management, video monetization, content automation, and video recommendation empower publishers around the world to engage their audience with video on every page, and grow their revenue by 2-3X. We’re trusted by some of the biggest global and local news publishers, including Hearst Newspapers, New York Post, Vice Media, The Arena Group, Time and Nasdaq. We’re incredibly excited for the opportunity to support local media in easing the transition to advanced video technologies that can significantly grow their business.

Digital On-Demand Services

Digital On-Demand Services

Digital On-Demand Services (DODS) provides fractional services to help local media companies solve digital challenges. Our hands-on support helps publishers tackle tech projects, digital strategy, and implementation needs.

BMI

BMI

BMI is the bridge between songwriters and the businesses and organizations that want to play their music publicly. As a global leader in music rights management, BMI serves as an advocate for the value of music, representing over 25 million musical works created and owned by more than 1.4 million songwriters, composers and music publishers.

BMI

Extol Digital

Extol Digital
Helping businesses understand and solve strategic and operational challenges hindering success.

Hotel Accommodations + Travel Details

Hilton North Scottsdale at Cavasson
7965 E. Cavasson Blvd., Scottsdale, AZ 85255

Nearby Airports:
-  Phoenix Sky Harbor International Airport, approximately 23 minutes away
-  Scottsdale Airport, approximately 8 minutes away


Hotel Highlights:

  • Free parking and WIFI
  • Rooftop lounges
  • Resort-style outdoor pool
  • Scenic mountain views

FAQs


Yes, you’ll need to fill out our registration form to gain access to the event. Please fill in the registration form with some basic information to get started.

Yes, this event is free for LMC members, partners, and vendors.

For anyone who is not a partner, there is a registration fee:

-  Vendor Conference Pass: $1,999

-  Local Media Company Conference Pass: $599

While advance registration is encouraged, both free and paid registration will be open through May 4, with on-site registration available.

Yes — a discounted rate is available until April 9. Book early for the best price.

Registration includes all conference sessions and keynotes, scheduled networking events, and listed meals.

Yes! Multiple sponsor packages are available, and all include complimentary registration. View the Sponsorship Guide and submit the Interest Form to get started.

No — sessions will not be recorded.

What attendees are saying about Digital Connections 2025

“I loved that the presenters had ties to each other. The products or solutions varied, but I appreciated the call out to how they partner together to provide more robust solutions for publishers. That was very thought-provoking for me as I explore new partnerships and solutions for our brands.”

“I will attend this conference in the future. I realized that my company needed to move faster with AI implementation and find a leader to develop a strategy for us going forward"

“Great event with a close-knit community. Everyone was courteous and I enjoyed speaking and meeting with people.”

"My first Connections Conference and I was very impressed with the practical application of the session topics.  Often, sessions are more theoretical at other conferences."

“Overall I thought it was a good couple of days. Nice to brainstorm, hear success stories of others and learn about different products and how they are being used. Thanks for putting it on.”

“Everyone was willing to share ideas and concepts. Vendors at the event provided interaction that was valuable to me.”

Helping Local Media Grow Revenue and Reduce Costs Through Partnerships


By forming strategic partnerships with digital platforms and

service providers, we help our members — local

newspapers, broadcasters, and online news outlets — save money, increase revenue and grow audiences.


Have questions about the conference?

Contact us for details on registration, sponsorship opportunities, speaking inquiries, or general event information. A member of our team will get back to you shortly.