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May 4, 2026 - May 6, 2026
7965 E. Cavasson Blvd., Scottsdale, AZ 85255
LMC 2026 Digital Connections brings together leaders from the LMC’s 155 member organizations and more than 5,000 local outlets, including newspapers, TV, radio, and digital-only publishers.
Join us in Scottsdale this spring to collaborate, share insights, and explore the ideas and innovations shaping the future local media.
Network with leaders from over 155 LMC member organizations and increase visibility among top LMC executives.
Gain practical insights and discover strategies to support your organization and community.
Identify new opportunities to grow your business and strengthen your impact.
Pick up your badge and get conference-ready.
While you're here, make the most of it! Join one of the in-person LMC committee or working group meetings. You don’t have to be a current member to participate. It’s a great way to get involved, share your perspective, and connect with others shaping the future. Jump in!
While you're here, make the most of it! Join one of the in-person LMC committee or working group meetings. You don’t have to be a current member to participate. It’s a great way to get involved, share your perspective, and connect with others shaping the future. Jump in!
Refresh with coffee, tea, and light snacks before the next session.
Kick off the event with opening remarks and a look at what’s ahead.
Fran Wills
CEO, LMC
CEO, LMC
Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.
Email newsletters remain one of the most reliable revenue channels for local media, and local publishers continue to find ways to monetize them more effectively. This session will explore new approaches to newsletter monetization, including the pros and cons of common pricing models such as CPMs, flat monthly fees, and flat daily sponsorships. We’ll also dig into how incentives can drive longer-term advertiser commitments and highlight real-world success, including Forum Communications’ Best of the Midwest newsletter sponsorship.
Attendees will leave with practical frameworks for pricing, packaging, and selling newsletter sponsorships with confidence.
Carolynn Buser
CEO, OnMilwaukee.com
CEO, OnMilwaukee.com
Carolynn Buser is CEO of OnMilwaukee, where she leads the organization’s vision, strategy, operations, and financial performance. She has spent more than 15 years at OnMilwaukee, previously serving as Chief Operating Officer, Chief Content Officer, and Editorial Director. Throughout her tenure, she has overseen content strategy, social media, partnerships, and digital initiatives designed to grow audience engagement and revenue. A Milwaukee native and outspoken advocate for her city, Buser brings an energetic, opinionated, and deeply local perspective to covering culture, food, and community across the region.
Eric Olson
Digital Media Operations Manager, Forum Communications
Digital Media Operations Manager, Forum Communications
Eric Olson is Digital Media Operations Manager at Forum Communications Co., a role he has held since March 2022. He previously served as National/Major’s Account Manager at Forum Communications and held advertising operations leadership roles at Rivertown Multimedia and the Duluth News Tribune. Over more than 17 years at the Duluth News Tribune, Olson worked across advertising operations, multimedia consulting, and customer services. Earlier in his career, he also served as a Broadcast Technician with Quarnstrom Radio Group. His experience spans digital media operations, advertising, and broadcast environments.
Michael Martoccia
Moderator
Chief Digital Officer, Adams MultiMedia
Chief Digital Officer, Adams MultiMedia
Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.
More details coming soon!
Shawn Riegsecker
CEO & Founder, Basis Technologies
CEO & Founder, Basis Technologies
Shawn Riegsecker is CEO and Founder of Basis Technologies, which he founded in 2001 to build a comprehensive, automated, and intelligent software platform for the digital media industry. Under his leadership, Basis Technologies has earned numerous accolades, including recognition on Deloitte’s Technology Fast 500, the Inc. 500, and Crain’s Chicago Business Best Places to Work, where it ranked No. 1 for three consecutive years. Riegsecker is a member of the Young Presidents’ Organization and a founding director and co-chairman of Unite America. He also serves on multiple boards and is an active angel investor through Firestarter Fund.
More tools, more problems? For many agency divisions, the "MarTech stack" has become a "MarTech mess." This session is a deep dive into the "Unified Strategy"—a way to collapse your disparate platforms into one streamlined engine.
We’ll explore how to leverage AI to automate the boring stuff (like reconciliation and pacing) and focus on the profitable stuff (like strategy and growth). If you’re tired of "platform fatigue" and ready to see what a truly automated agency looks like, this session is for you.
Key Outcomes:
-The ROI of Consolidation: Quantifiable proof that fewer platforms equal higher profits.
-Hands-Free Scaling: How to use AI to manage more campaigns with the same-sized team.
-Strategic Pivot: Moving your staff from "data entry" to "strategic advisory."
Ben Bouslog
VP, Business Development, AdCellerant
VP, Business Development, AdCellerant
Ben Bouslog is Vice President of Business Development at AdCellerant, a technology and sales enablement company delivering digital advertising solutions to local businesses. With experience across broadcasting, print, agencies, and technology companies, he brings a strong background in operations, marketing, and sales. At AdCellerant, Bouslog has helped drive growth, strengthen support infrastructure, and train hundreds of media companies in digital media strategies. His work has contributed to AdCellerant earning a place on the Inc. 5000 Fastest Growing Companies list for six consecutive years.
Elizabeth Bernberg
Sr. Director of Business Development, AdCellerant
Sr. Director of Business Development, AdCellerant
Elizabeth Bernberg is a digital marketing leader with more than 17 years of experience developing and growing digital revenue strategies across media organizations. Her background spans leadership roles in print, television, and radio, including positions with The Denver Post, the Colorado Press Association, CBS Television Network, and Audacy. Elizabeth specializes in accelerating digital revenue growth while supporting impactful marketing strategies for small and mid-sized businesses. Known for her energetic leadership style and deep industry knowledge, she helps media organizations build sustainable digital growth.
Kick off the event with drinks, light bites, and easy introductions.
An exclusive dinner with the board.
Start the day fueled, caffeinated, and ready to connect.
A quick recap, key takeaways, and what’s coming up next.
Fran Wills
CEO, LMC
CEO, LMC
Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.
Personality-driven news and information is here to stay. As audience habits shift, newsrooms are adapting both their content and business models by partnering with creators and embracing creator-first approaches to storytelling. In this session, veteran digital journalist Sara Kehaulani Goo shares lessons from her work at Axios and her current role at The Washington Post, where she launched WP Creator, a new business outside the newsroom focused on partnerships with independent creators.
Sara will explore why creators often command higher audience trust than traditional news organizations, when and why creator partnerships make sense, how on-staff personalities fit into this ecosystem, and the different ways creator-led content can be monetized.
Attendees will leave with a clearer understanding of how creator strategies can drive trust, audience growth, and sustainable revenue for local media organizations.
Sara Kehaulani Goo
President, Washington Post
President, Washington Post
Sara Kehaulani Goo is President of The Washington Post’s Creator Network, where she leads the development of a new media business focused on collaborating with independent creators, expanding audience engagement, and innovating commercial strategies, including the use of AI in content creation and distribution. She previously served as Editor in Chief and Executive Editor at Axios, overseeing significant newsroom growth and expansion into new products such as podcasts, video, events, and local news. Earlier in her career, Goo held senior leadership roles at NPR, where she led newsroom operations and digital strategy.
AI isn’t just a cost-saving tool, it’s becoming a meaningful revenue driver for local media. In this session, hear how publishers are using AI to create innovative audience experiences that attract both users and advertisers. We’ll explore real-world examples of local sponsorship opportunities generating six-figure campaigns, along with strategies for increasing audience acquisition and engagement. Case studies include NOLA.com’s daily vertical video initiatives and the Las Vegas Review-Journal’s “Most Read” campaign, featuring top daily stories in text and audio formats.
Attendees will leave with tangible ideas for turning AI-powered products into scalable revenue opportunities.
Justin Mitchell
Managing Editor of Audience, NOLA.com
Managing Editor of Audience, NOLA.com
Justin Mitchell is Managing Editor of Audience at NOLA.com, where he leads digital audience strategy focused on growth, engagement, and retention. An experienced digital audience editor, Mitchell specializes in headline writing, SEO optimization, social media, newsletters, and content coaching. He has held senior audience and editing roles at Sun Herald, McClatchy, and The Clarion-Ledger, managing and supporting newsroom teams across multiple states. His work spans content strategy, digital publishing, audience distribution, and coaching journalists to better reach and serve their communities.
Tracey Kennedy
Sr. Director, Client Strategy, Las Vegas Review-Journal
Sr. Director, Client Strategy, Las Vegas Review-Journal
Tracey Kennedy is Senior Director of Client Strategy at the Las Vegas Review-Journal, where she leads a team delivering marketing and strategic services designed to drive advertising revenue and measurable results for clients. She brings a strong background in marketing and advertising strategy, with expertise spanning client service management, brand positioning, creative development, research, media planning, and ROI measurement. In her role, Kennedy serves as a marketing consultant to advertising clients, developing custom, data-informed campaigns across print, digital, and television platforms. She also leads B2B marketing efforts and partners closely with sales teams to support new business growth and digital revenue expansion.
Refresh with coffee, tea, and light snacks before the next session.
Video is no longer a side project or a social experiment — it’s a core growth engine for audience, engagement, and revenue. In this session, we’ll explore how leading local media organizations are rethinking video as a product, not just a format. The panel discussion will cover what a modern video strategy looks like in 2026, how to prioritize the right platforms, formats, and workflows, and how to align editorial, product, and commercial teams around sustainable video growth. We’ll also unpack common pitfalls that stall progress and where publishers are seeing real returns beyond vanity metrics.
Attendees will leave with a framework for building a scalable video strategy that supports long-term audience growth and revenue.
Chris Patheiger
Moderator
Industry Veteran
Industry Veteran
Chris Patheiger is a product and innovation leader who helps legacy media and subscription-based businesses modernize and grow with operational discipline. Most recently, he served as Chief Product and Innovation Officer at DallasNews Corporation, where he led product, engineering, data, and innovation initiatives to drive audience and revenue growth and support the company’s acquisition by Hearst. With experience spanning major media organizations and startups, Patheiger brings an entrepreneurial, data-driven approach to scaling products, leveraging AI, and building high-performing teams.
David Doyle-Feingold
Senior Director, Digital Product Development, Tegna
Senior Director, Digital Product Development, Tegna
David Doyle-Feingold is a senior digital product leader with a proven track record of launching new products, improving existing platforms, and delivering strong performance against key business metrics. He brings deep expertise in digital advertising and publishing environments, including OTT, dynamic ad insertion, web, and mobile applications. Doyle-Feingold is experienced in leading large, distributed teams and collaborating across organizations to drive product innovation, operational efficiency, and measurable business results.
Dwight Wilhelm
Senior Director, Dallas Morning News
Senior Director, Dallas Morning News
Dwight Wilhelm is a digital revenue and product leader focused on continuously improving digital platforms such as dallasnews.com and the digital edition. He works across teams to develop innovative ways to connect engaged audiences with advertisers, driving meaningful results for both clients and the newsroom. Through cross-functional collaboration with web development, SEO, analytics, campaign management, sales, and executive leadership, Dwight has helped grow digital revenue to more than four times its pre-pandemic 2019 levels while supporting the long-term sustainability of local journalism in Dallas.
Jeff Moriarty
Chief Product Officer, Nexstar
Chief Product Officer, Nexstar
Jeff Moriarty is Chief Product Officer at Nexstar, where he leads digital technology and product teams supporting the company’s digital growth and serving more than 100 million users each month. He focuses on leveraging AI and data to build scalable platforms that drive innovation and business value. Moriarty has a strong track record of building high-performing product and engineering teams, leading complex integrations, and delivering award-recognized digital products that strengthen audience engagement and digital performance.
Digital projects stall for many reasons — limited staff, tight budgets, unclear tools, or simply not knowing where to start. In this panel, publishers share real-world stories of how the News Media Help Desk and Digital On-Demand Services (DODS) have helped move critical digital initiatives forward in resource-constrained environments.
From CMS and analytics work to AI projects and broader tech stack improvements, panelists will walk through what worked, what they learned along the way, and how fractional services can accelerate progress without overwhelming an already-stretched workforce.
Attendees will leave with actionable insight into how on-demand support models can move digital projects from backlog to execution.
Brian Connolly
Chief Innovation Officer, National Trust for Local News
Chief Innovation Officer, National Trust for Local News
Brian Connolly is Chief Innovation Officer at the National Trust for Local News, where he leads news innovation, audience revenue, product development, and strategic communications. He is a creative problem-solver focused on moving quickly from ideas to execution, developing new models that expand the reach and impact of local journalism. Connolly specializes in business development, integrated marketing, and storytelling, building strategies that seize emerging opportunities. Passionate about building strong teams and scalable products, he advances sustainable growth and long-term innovation in local news organizations.
Liz Hayes
Program Manager, Digital On-Demand Services
Program Manager, Digital On-Demand Services
Liz Hayes is Program Manager for Digital On-Demand Services (DODS), where she leads the Local Media Consortium's strategic initiative, connecting publishers with tools, resources, and expertise to grow their digital businesses. Her background spans broadcast journalism, sales, content strategy, and product development, including roles in radio, television, and branded content. She has worked as a reporter, anchor, executive producer, and director of strategy, and previously helped launch and scale a cross-market branded TV program. With experience across journalism, business, and philanthropy, Hayes brings a well-rounded, newsroom-informed approach to supporting local media organizations.
Paris Brown
Publisher, Baltimore Times
Publisher, Baltimore Times
Paris M. Brown is Publisher of The Baltimore Times, where she provides executive leadership across all business operations, driving growth across print and digital platforms. She brings more than 20 years of experience in business development and marketing, and previously served as Associate Publisher, leading a digital-first strategy that increased revenue through targeted campaigns and innovative models. Brown leverages emerging technologies, including AI, VR, and AR, to deepen audience engagement. She strengthens partnerships and expands community initiatives, including Creatively Black Baltimore, while advancing the publication’s mission of storytelling.
Randy Picht
Executive Director, Donald W. Reynolds Journalism Institute
Executive Director, Donald W. Reynolds Journalism Institute
Randy Picht is Executive Director of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism, where he provides executive leadership across programs focused on media innovation and technology. He brings more than 20 years of management experience and over a decade of P&L responsibility spanning media, marketing, and technology oversight. Picht has led the development of new products, proactively identifying and resolving challenges before they arise. He is recognized for strong communication skills, innovative problem-solving, and collaborative leadership that advances sustainable journalism initiatives.
Enjoy lunch while connecting with fellow attendees.
We’re confirming final details for this session and will announce soon.
We’re confirming final details for this session and will announce soon.
Christopher Hendricks
Publisher, Holly Springs Update
Publisher, Holly Springs Update
Tim Ikeman
Head of Strategic Partnerships and New Ventures , Star Tribune
Head of Strategic Partnerships and New Ventures , Star Tribune
Tim Ikeman is Head of Strategic Partnerships and New Ventures at the Star Tribune, where he leads mission-aligned partnerships and develops new revenue opportunities across the organization. He brings more than two decades of media experience, guiding partnership, event, brand, and marketing initiatives that strengthen community and corporate relationships. Ikeman also serves as Executive Producer of the North Star Summit, overseeing event strategy and execution. Known for collaborative leadership, he champions sustainable growth and the essential role of local journalism in Minnesota communities statewide.
Refresh with coffee, tea, and light snacks before the next session.
We’re confirming final details for this session and will announce soon.
Chandra (CJ) Jacobs
Head of Product Development, MediaNews Group
Head of Product Development, MediaNews Group
CJ is a product and technology executive with more than 20 years of experience leading teams across product, engineering, and data. She specializes in building high-performing teams and transforming organizations into product-led, data-informed businesses that drive sustainable growth. CJ is known for applying lean startup principles, fostering people-first leadership, and helping organizations scale efficiently while unlocking new business value. Her work focuses on delivering innovative digital products, improving development efficiency, and aligning teams around clear strategy and measurable results.
Mark Carlson
CEO / Co-Founder, Simplefeed
CEO / Co-Founder, Simplefeed
Mark Carlson is the founder of SimpleFeed, a content syndication technology company he launched in 2004 and grew into a leading platform in the industry. Prior to SimpleFeed, he founded both an intellectual property protection company and an internet privacy company, each of which was later acquired by large public companies. Mark lives in the Bay Area with his wife and three daughters.
Spencer McClung
BMI
BMI
Spencer McClung is a strategic partnerships and go-to-market leader focused on scaling companies through AI-enabled workflows, partnerships, and revenue growth. He currently leads RightsSync, a rights-cleared news content and data delivery platform backed by BMI and New Mountain Capital that supports AI and LLM grounding. McClung brings extensive experience building high-value partnerships, developing growth strategies, and leading cross-functional teams across media, commerce, and technology. His work centers on driving scalable platforms, accelerating revenue growth, and building high-performing teams that execute with focus and speed.
As referral traffic continues to decline, publishers are being forced to rethink how they build audiences and monetize engagement. In part driven by AI-powered summaries and changing distribution dynamics, some publishers are seeing referral traffic declines of 25–50%.
In this panel, we’ll explore how local media organizations are responding to these shifts. Panelists will share what’s working today, including strategies for strengthening direct audience relationships, marketing more intentionally at the local level, and creating deeper connections within their communities.
Attendees will leave with practical approaches for offsetting traffic losses and building more resilient, direct-to-audience digital strategies.
Alan Fisco
Moderator
President, Seattle Times
President, Seattle Times
Alan Fisco is President and CEO of The Seattle Times, where he provides executive leadership across all business operations, including affiliate newspapers the Walla Walla Union-Bulletin and the Yakima Herald-Republic, as well as the company’s Kent printing facility. He joined The Seattle Times in 1992 and has held multiple senior leadership roles spanning circulation, marketing, finance, and operations. Fisco previously served as President of America’s Newspapers Association and currently chairs the America’s Newspapers Foundation and Legislative Committee. He holds a B.A. in economics from the University of Washington.
Emma Discher
Senior Audience and Engagement Editor, NOLA
Senior Audience and Engagement Editor, NOLA
Emma Discher is Senior Audience and Engagement Editor at NOLA, with a focus on audience growth and community engagement. She specializes in crafting compelling headlines and developing promotion strategies that connect journalism with local audiences. Working across four daily newspapers in Louisiana, Discher manages a team of six and coaches more than 100 journalists, overseeing push notifications, social media, newsletters, and homepage strategy. She also supports a local opera nonprofit, where she builds social and email programs that have driven sold-out performances.
Jay Horton
President, Digital Media, WEHCO
President, Digital Media, WEHCO
Jay has more than 18 years of experience in digital media and marketing and is known for developing innovative solutions for publishers and advertisers using technology, data, and analytics. As President of WEHCO Digital Media, he oversees operations for 11 digital media brands and a digital marketing agency across six states in the South and Midwest, leading teams that deliver high-quality products, services, and revenue growth. He also runs Digital Who, LLC, and previously served on the Local Media Consortium board.
Michael Martoccia
Chief Digital Officer, Adams MultiMedia
Chief Digital Officer, Adams MultiMedia
Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.
Unwind, mingle, and continue the conversation over drinks.
Closed session for board members and LMC staff only.
President, Seattle Times
Alan Fisco is President and CEO of The Seattle Times, where he provides executive leadership across all business operations, including affiliate newspapers the Walla Walla Union-Bulletin and the Yakima Herald-Republic, as well as the company’s Kent printing facility. He joined The Seattle Times in 1992 and has held multiple senior leadership roles spanning circulation, marketing, finance, and operations. Fisco previously served as President of America’s Newspapers Association and currently chairs the America’s Newspapers Foundation and Legislative Committee. He holds a B.A. in economics from the University of Washington.
VP, Business Development, AdCellerant
Ben Bouslog is Vice President of Business Development at AdCellerant, a technology and sales enablement company delivering digital advertising solutions to local businesses. With experience across broadcasting, print, agencies, and technology companies, he brings a strong background in operations, marketing, and sales. At AdCellerant, Bouslog has helped drive growth, strengthen support infrastructure, and train hundreds of media companies in digital media strategies. His work has contributed to AdCellerant earning a place on the Inc. 5000 Fastest Growing Companies list for six consecutive years.
Chief Innovation Officer, National Trust for Local News
Brian Connolly is Chief Innovation Officer at the National Trust for Local News, where he leads news innovation, audience revenue, product development, and strategic communications. He is a creative problem-solver focused on moving quickly from ideas to execution, developing new models that expand the reach and impact of local journalism. Connolly specializes in business development, integrated marketing, and storytelling, building strategies that seize emerging opportunities. Passionate about building strong teams and scalable products, he advances sustainable growth and long-term innovation in local news organizations.
CEO, OnMilwaukee.com
Carolynn Buser is CEO of OnMilwaukee, where she leads the organization’s vision, strategy, operations, and financial performance. She has spent more than 15 years at OnMilwaukee, previously serving as Chief Operating Officer, Chief Content Officer, and Editorial Director. Throughout her tenure, she has overseen content strategy, social media, partnerships, and digital initiatives designed to grow audience engagement and revenue. A Milwaukee native and outspoken advocate for her city, Buser brings an energetic, opinionated, and deeply local perspective to covering culture, food, and community across the region.
Head of Product Development, MediaNews Group
CJ is a product and technology executive with more than 20 years of experience leading teams across product, engineering, and data. She specializes in building high-performing teams and transforming organizations into product-led, data-informed businesses that drive sustainable growth. CJ is known for applying lean startup principles, fostering people-first leadership, and helping organizations scale efficiently while unlocking new business value. Her work focuses on delivering innovative digital products, improving development efficiency, and aligning teams around clear strategy and measurable results.
Industry Veteran
Chris Patheiger is a product and innovation leader who helps legacy media and subscription-based businesses modernize and grow with operational discipline. Most recently, he served as Chief Product and Innovation Officer at DallasNews Corporation, where he led product, engineering, data, and innovation initiatives to drive audience and revenue growth and support the company’s acquisition by Hearst. With experience spanning major media organizations and startups, Patheiger brings an entrepreneurial, data-driven approach to scaling products, leveraging AI, and building high-performing teams.
Publisher, Holly Springs Update
Senior Director, Digital Product Development, Tegna
David Doyle-Feingold is a senior digital product leader with a proven track record of launching new products, improving existing platforms, and delivering strong performance against key business metrics. He brings deep expertise in digital advertising and publishing environments, including OTT, dynamic ad insertion, web, and mobile applications. Doyle-Feingold is experienced in leading large, distributed teams and collaborating across organizations to drive product innovation, operational efficiency, and measurable business results.
Senior Director, Dallas Morning News
Dwight Wilhelm is a digital revenue and product leader focused on continuously improving digital platforms such as dallasnews.com and the digital edition. He works across teams to develop innovative ways to connect engaged audiences with advertisers, driving meaningful results for both clients and the newsroom. Through cross-functional collaboration with web development, SEO, analytics, campaign management, sales, and executive leadership, Dwight has helped grow digital revenue to more than four times its pre-pandemic 2019 levels while supporting the long-term sustainability of local journalism in Dallas.
Sr. Director of Business Development, AdCellerant
Elizabeth Bernberg is a digital marketing leader with more than 17 years of experience developing and growing digital revenue strategies across media organizations. Her background spans leadership roles in print, television, and radio, including positions with The Denver Post, the Colorado Press Association, CBS Television Network, and Audacy. Elizabeth specializes in accelerating digital revenue growth while supporting impactful marketing strategies for small and mid-sized businesses. Known for her energetic leadership style and deep industry knowledge, she helps media organizations build sustainable digital growth.
Senior Audience and Engagement Editor, NOLA
Emma Discher is Senior Audience and Engagement Editor at NOLA, with a focus on audience growth and community engagement. She specializes in crafting compelling headlines and developing promotion strategies that connect journalism with local audiences. Working across four daily newspapers in Louisiana, Discher manages a team of six and coaches more than 100 journalists, overseeing push notifications, social media, newsletters, and homepage strategy. She also supports a local opera nonprofit, where she builds social and email programs that have driven sold-out performances.
Digital Media Operations Manager, Forum Communications
Eric Olson is Digital Media Operations Manager at Forum Communications Co., a role he has held since March 2022. He previously served as National/Major’s Account Manager at Forum Communications and held advertising operations leadership roles at Rivertown Multimedia and the Duluth News Tribune. Over more than 17 years at the Duluth News Tribune, Olson worked across advertising operations, multimedia consulting, and customer services. Earlier in his career, he also served as a Broadcast Technician with Quarnstrom Radio Group. His experience spans digital media operations, advertising, and broadcast environments.
CEO, LMC
Fran Wills joined the Local Media Consortium in July 2018, where she develops technology and partnership strategies to drive revenue and audience growth for members. A veteran marketing and digital executive, she has held senior roles at Cox Media Group, The Dallas Morning News, and The Denver Post, leading digital innovation and partnerships with companies including Google and Yahoo. She lives on the Georgia coast with her husband and three children and enjoys cooking, gardening, and bee research on Sapelo Island.
President, Digital Media, WEHCO
Jay has more than 18 years of experience in digital media and marketing and is known for developing innovative solutions for publishers and advertisers using technology, data, and analytics. As President of WEHCO Digital Media, he oversees operations for 11 digital media brands and a digital marketing agency across six states in the South and Midwest, leading teams that deliver high-quality products, services, and revenue growth. He also runs Digital Who, LLC, and previously served on the Local Media Consortium board.
Chief Product Officer, Nexstar
Jeff Moriarty is Chief Product Officer at Nexstar, where he leads digital technology and product teams supporting the company’s digital growth and serving more than 100 million users each month. He focuses on leveraging AI and data to build scalable platforms that drive innovation and business value. Moriarty has a strong track record of building high-performing product and engineering teams, leading complex integrations, and delivering award-recognized digital products that strengthen audience engagement and digital performance.
Managing Editor of Audience, NOLA.com
Justin Mitchell is Managing Editor of Audience at NOLA.com, where he leads digital audience strategy focused on growth, engagement, and retention. An experienced digital audience editor, Mitchell specializes in headline writing, SEO optimization, social media, newsletters, and content coaching. He has held senior audience and editing roles at Sun Herald, McClatchy, and The Clarion-Ledger, managing and supporting newsroom teams across multiple states. His work spans content strategy, digital publishing, audience distribution, and coaching journalists to better reach and serve their communities.
Program Manager, Digital On-Demand Services
Liz Hayes is Program Manager for Digital On-Demand Services (DODS), where she leads the Local Media Consortium's strategic initiative, connecting publishers with tools, resources, and expertise to grow their digital businesses. Her background spans broadcast journalism, sales, content strategy, and product development, including roles in radio, television, and branded content. She has worked as a reporter, anchor, executive producer, and director of strategy, and previously helped launch and scale a cross-market branded TV program. With experience across journalism, business, and philanthropy, Hayes brings a well-rounded, newsroom-informed approach to supporting local media organizations.
CEO / Co-Founder, Simplefeed
Mark Carlson is the founder of SimpleFeed, a content syndication technology company he launched in 2004 and grew into a leading platform in the industry. Prior to SimpleFeed, he founded both an intellectual property protection company and an internet privacy company, each of which was later acquired by large public companies. Mark lives in the Bay Area with his wife and three daughters.
Chief Digital Officer, Adams MultiMedia
Michael Martoccia is Chief Digital Officer at Adams MultiMedia, where he leads digital revenue and the development of strategic marketing solutions across more than 100 markets in 18 states. He brings more than 30 years of experience in advertising and digital marketing leadership and has overseen sustained digital growth at Adams MultiMedia for the past five years. Martoccia has previously held senior digital and advertising leadership roles at McClatchy, BH Media, and CNHI. He is an active industry speaker and facilitator and is deeply involved in community service and volunteer leadership.
Publisher, Baltimore Times
Paris M. Brown is Publisher of The Baltimore Times, where she provides executive leadership across all business operations, driving growth across print and digital platforms. She brings more than 20 years of experience in business development and marketing, and previously served as Associate Publisher, leading a digital-first strategy that increased revenue through targeted campaigns and innovative models. Brown leverages emerging technologies, including AI, VR, and AR, to deepen audience engagement. She strengthens partnerships and expands community initiatives, including Creatively Black Baltimore, while advancing the publication’s mission of storytelling.
Executive Director, Donald W. Reynolds Journalism Institute
Randy Picht is Executive Director of the Donald W. Reynolds Journalism Institute at the Missouri School of Journalism, where he provides executive leadership across programs focused on media innovation and technology. He brings more than 20 years of management experience and over a decade of P&L responsibility spanning media, marketing, and technology oversight. Picht has led the development of new products, proactively identifying and resolving challenges before they arise. He is recognized for strong communication skills, innovative problem-solving, and collaborative leadership that advances sustainable journalism initiatives.
President, Washington Post
Sara Kehaulani Goo is President of The Washington Post’s Creator Network, where she leads the development of a new media business focused on collaborating with independent creators, expanding audience engagement, and innovating commercial strategies, including the use of AI in content creation and distribution. She previously served as Editor in Chief and Executive Editor at Axios, overseeing significant newsroom growth and expansion into new products such as podcasts, video, events, and local news. Earlier in her career, Goo held senior leadership roles at NPR, where she led newsroom operations and digital strategy.
CEO & Founder, Basis Technologies
Shawn Riegsecker is CEO and Founder of Basis Technologies, which he founded in 2001 to build a comprehensive, automated, and intelligent software platform for the digital media industry. Under his leadership, Basis Technologies has earned numerous accolades, including recognition on Deloitte’s Technology Fast 500, the Inc. 500, and Crain’s Chicago Business Best Places to Work, where it ranked No. 1 for three consecutive years. Riegsecker is a member of the Young Presidents’ Organization and a founding director and co-chairman of Unite America. He also serves on multiple boards and is an active angel investor through Firestarter Fund.
BMI
Spencer McClung is a strategic partnerships and go-to-market leader focused on scaling companies through AI-enabled workflows, partnerships, and revenue growth. He currently leads RightsSync, a rights-cleared news content and data delivery platform backed by BMI and New Mountain Capital that supports AI and LLM grounding. McClung brings extensive experience building high-value partnerships, developing growth strategies, and leading cross-functional teams across media, commerce, and technology. His work centers on driving scalable platforms, accelerating revenue growth, and building high-performing teams that execute with focus and speed.
Head of Strategic Partnerships and New Ventures , Star Tribune
Tim Ikeman is Head of Strategic Partnerships and New Ventures at the Star Tribune, where he leads mission-aligned partnerships and develops new revenue opportunities across the organization. He brings more than two decades of media experience, guiding partnership, event, brand, and marketing initiatives that strengthen community and corporate relationships. Ikeman also serves as Executive Producer of the North Star Summit, overseeing event strategy and execution. Known for collaborative leadership, he champions sustainable growth and the essential role of local journalism in Minnesota communities statewide.
VP, Revenue & Partnerships, LMC
Tobias Bennett is Vice President of Revenue & Partnerships at the Local Media Consortium, where he is responsible for developing, managing, and optimizing digital partnerships that drive revenue growth and cost savings for member organizations. He joined LMC in 2015 after spending eight years at McClatchy in ad operations and digital revenue roles, including leading early programmatic advertising efforts and identifying emerging revenue opportunities. At LMC, Bennett also leads the NPID initiative and oversees partnership performance to ensure results are maximized across the network.
Sr. Director, Client Strategy, Las Vegas Review-Journal
Tracey Kennedy is Senior Director of Client Strategy at the Las Vegas Review-Journal, where she leads a team delivering marketing and strategic services designed to drive advertising revenue and measurable results for clients. She brings a strong background in marketing and advertising strategy, with expertise spanning client service management, brand positioning, creative development, research, media planning, and ROI measurement. In her role, Kennedy serves as a marketing consultant to advertising clients, developing custom, data-informed campaigns across print, digital, and television platforms. She also leads B2B marketing efforts and partners closely with sales teams to support new business growth and digital revenue expansion.
AdCellerant is an award-winning digital marketing technology and services company empowering media companies, agencies, and advertisers to grow with scalable, high-performing digital solutions. Now more than a decade into operation, our team has grown well beyond its early roots—expanding into a global organization with hundreds of experts across campaign operations, product innovation, partner enablement, and customer success.
OpsCo provides ad-tech and monetization services to LMC member companies. For LMC publishers with ad-serving volumes of 150 million or less, OpsCo is the official Google-licensed OEM and support team for the Google Ad Manager platform. OpsCo’s YieldLift service is available to all LMC members and increases programmatic yield in two configurations: YieldLift Premium, a turnkey total demand management service, and YieldLift ActiveFill, a 100% backfill service for pre-existing publisher stacks. OpsCo also provides AdOps services for one-time migrations, interim staffing relief, and ongoing daily support.
Basis Technologies provides software for digital advertising organizations. A pioneer in digital audience extension, Centro offers programmatic ad-buying technology that empowers any media company to become a one-stop shop for advertisers. Publishers gain the capability to quickly scale campaigns and reach local or national audiences. Publishers have harnessed Basis Technologies’ technology for numerous years to offer their advertisers audience reach across the web on desktop, mobile, video and more. By working with Basis Technologies, publishers gain access to robust video inventory, integration with data management platforms (DMPs), an easy-to-use interface with real-time dashboard for streamlines optimization, high-touch support team to help publishers grow in-house expertise, and more.
Workbooks is the “No-BS CRM”, whose core services extend beyond sales, marketing and customer services to include powerful marketing automation, event management, order management and fulfilment, invoicing and supplier management functionalities.
SimpleFeed provides turnkey content syndication solutions for the distribution and monetization of content, across all major news aggregation apps and platforms. SimpleFeed offers advanced proprietary tools, plugins, and custom development services to make syndication easy. With more than 20 years of experience in content syndication management, over 500 publishers trust SimpleFeed to make their syndication successful.
Clipcentric is a digital ad studio that provides a powerful platform for producing and managing premium digital display advertising. The company combines innovative technology with strong design and engineering to deliver high-quality, flexible ad solutions, backed by a commitment to reliable customer service.
Helping local media succeed through smart partnerships and shared solutions.
Join us to discover the future of local media
We power the relationships and partnerships that push local media toward a stronger, more sustainable future.
We connect local media leaders to collaborate, exchange ideas, and move the industry forward.
We’re proud to create a place where local media leaders can connect, share what’s working, and support one another.
Helping local media succeed through smart partnerships and shared solutions.
Join us to discover the future of local media
We power the relationships and partnerships that push local media toward a stronger, more sustainable future.
We connect local media leaders to collaborate, exchange ideas, and move the industry forward.
We’re proud to create a place where local media leaders can connect, share what’s working, and support one another.
Helping local media succeed through smart partnerships and shared solutions.
Hotel Accommodations + Travel Details
Hilton North Scottsdale at Cavasson
7965 E. Cavasson Blvd., Scottsdale, AZ 85255
Nearby Airports:
- Phoenix Sky Harbor International Airport, approximately 23 minutes away
- Scottsdale Airport, approximately 8 minutes away
Hotel Highlights:
Yes, you’ll need to fill out our registration form to gain access to the event. Please fill in the registration form with some basic information to get started.
Yes, this event is free for LMC members, partners, and vendors.
For anyone who is not a partner, there is a registration fee:
- Vendor Conference Pass: $1,999
- Local Media Company Conference Pass: $599
While advance registration is encouraged, both free and paid registration will be open through May 4, with on-site registration available.
Yes — a discounted rate is available until April 9. Book early for the best price.
Registration includes all conference sessions and keynotes, scheduled networking events, and listed meals.
Yes! Multiple sponsor packages are available, and all include complimentary registration. View the Sponsorship Guide and submit the Interest Form to get started.
No — sessions will not be recorded.
“I loved that the presenters had ties to each other. The products or solutions varied, but I appreciated the call out to how they partner together to provide more robust solutions for publishers. That was very thought-provoking for me as I explore new partnerships and solutions for our brands.”
“I will attend this conference in the future. I realized that my company needed to move faster with AI implementation and find a leader to develop a strategy for us going forward"
“Great event with a close-knit community. Everyone was courteous and I enjoyed speaking and meeting with people.”
"My first Connections Conference and I was very impressed with the practical application of the session topics. Often, sessions are more theoretical at other conferences."
“Overall I thought it was a good couple of days. Nice to brainstorm, hear success stories of others and learn about different products and how they are being used. Thanks for putting it on.”
“Everyone was willing to share ideas and concepts. Vendors at the event provided interaction that was valuable to me.”
By forming strategic partnerships with digital platforms and
service providers, we help our members — local
newspapers, broadcasters, and online news outlets — save money, increase revenue and grow audiences.
Contact us for details on registration, sponsorship opportunities, speaking inquiries, or general event information. A member of our team will get back to you shortly.
